Why Did Hbo Change To Max

Why Did HBO Change To Max

HBO changed its name to HBO Max to broaden the audience for the company’s nearly three-year-old online video service. The name change was announced by Warner Bros. Discovery last month, along with plans to blend the existing HBO Max library with content from Discovery+. The name change is designed to signal that Max is a family-friendly streaming service with more offerings than just prestige dramas like “Succession” and “The Sopranos” .

The reason there is so much emotion by this name change is because HBO stands for something much bigger than just HBO Max. HBO was premium cable, and it was always known for having the best talent and the best programming .

Here are the two basic reasons Warner Bros. Discovery chose to excise HBO from the HBO Max with the relaunch:
- To signal a broader programming mix: HBO Max was positioned as the successor to HBO, but from the beginning included more than just what was on HBO proper.
- To broaden appeal: The name change was designed to signal that Max is a family-friendly streaming service with more offerings than just prestige dramas like “Succession” and “The Sopranos” .

Here are some websites that discuss Why Did Hbo Change To Max:
1. https://www.latimes.com/entertainment-arts/business/story/2023-04-12/hbo-max-now-just-called-max
2. https://variety.com/2023/digital/news/why-did-hbo-max-become-max-rebranding-1235626295/
3. https://www.theverge.com/2023/4/12/23673475/warner-bros-discovery-max-new-name-hbo

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